Report

The New Membership Mindset: Redefining the member experience with impact

The New Membership Mindset: Redefining the member experience with impact

How do you keep your members engaged when new competitors are constantly shifting the dynamic membership landscape?

Digital makes engagement increasingly effortless, which is why digital is both a threat and the answer.

The New Membership Mindset report examines the challenges that still face membership organisation today, and suggests an alternative future vision for digital engagement – one that puts members and their needs, motivations, and expectations at the heart.

The report outlines the IMPACT process which is aimed to support your journey to transformation.

It also explores five key areas of action to inspire you to think big, start small and act quickly when it comes to digital change. Showcasing case studies from around the world, the report shines light onto those organisations already achieving success in member engagement. By scaling the IMPACT process up or down to suit your organisation’s needs and context, you can go a long way towards achieving a truly member-first vision.

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